BrokerageIndustry News

Everything is nothing

'Disease of sameness' infects real estate industry
Published on Oct 7, 2009

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by CareyBot

We start today's column with a visualization exercise. So sit back, relax, close your eyes (well, in just a moment, as this requires that you stop reading), and think about a single word. Ready?

OK. What one word describes your brand?

You may now close your eyes and begin the reflection. Come on back when you're done.

Done already?

...

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