Industry NewsNews Brief

Layar tech now available for iPhone

From Future of Real Estate Marketing
Published on Oct 15, 2009

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by CareyBot

Augmented reality (AR) is definitely one of the hot new mobile technologies right now. Augmented reality, simply put, is the layering of data on top of the visual output from a smartphone's camera. This has big implications for all kinds of local search tools, but particularly in real estate.

Layar is a European company that has developed a platform that helps developers customize and build these data layers (see Layar MARS browser supplements reality on Sellsius blog).