Industry NewsTechnology

Your VOW sucks

Consumers deserve better property search sites
Published on Oct 15, 2009

It's an odd thing to be involved in the real estate industry, working with some of the top agents, companies and technology providers in the industry, and then going through the consumer experience firsthand. My wife and I are looking to buy an investment property in the Charlotte, N.C., area, and we're working with a couple of Realtors in that area. They're both delightful people and so far I have no complaints. But today, looking through the VOW (Virtual Office Web site) that one of them has directed us to, I was really struck by how horrible it is. Seriously? This was really a "personalized for you" private Web site? Why this sucks Speaking only as a consumer, I know what real estate search looks and feels like. I've been to Trulia, I've been to Zillow, I've been to Roost, I've been to some of the brokerage sites like ColdwellBanker.com and JohnLScott.com. Public-facing search has never been better on the Internet. Outside of real estate, I'm used to sites lik...

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