Editor's note: Inman News has embarked on an editorial project, "To be a broker," that will include a series of broker profiles, guest essays and other content to enlighten our audience about the everyday and uncommon challenges that real estate managers and owners are facing, and their changing business strategies and coping mechanisms to triumph in turbulent times. We are offering two free passes (for new registrants only) for the upcoming Real Estate Connect conference in New York City, which runs Jan. 13-15, 2010, to the creator of the best guest submission that is published at Inman.com. The deadline for submissions is Friday, Nov. 6. Click here for details. SAN DIEGO -- An industry veteran with more than 35 years of real estate experience, Rick Hoffman has worked through several housing market cycles and is no stranger to the challenges and adjustments brokers face during housing downturns. As president and chief operating officer of NRT LLC's Coldwell Ban...
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