McDonald's is a great example of a brand. The company has a logo that most 2-year-olds can easily identify and I can't imagine that there is anyone in the country who doesn't know what a McDonald's restaurant is. Most people don't need to "trust" the brand to buy a burger; it is just a burger, not a major purchase that will have an impact that lasts longer than a couple of hours. When it comes to services, like the services that a real estate agent offers, I refuse to believe that people do business with a brand. I think they list their homes with people they know, not with brands. If people did business with a brand I would be out of business, as I work with a brand that is very small and not well known. The people who find me through the Internet usually can't eve...
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