Understanding home seller behavior

Mood of the Market
Published on Nov 2, 2009

Get Inman via Facebook Messenger
Our top headlines delivered once a day.
by CareyBot

You might recall from last week that a new friend of mine, Danielle LaPorte, wrote a guide to finding your "style statement" -- a two-word phrase that "define(s) the true you." While LaPorte's style statements describe the subject individual's aesthetic and world view, I couldn't help trying my hand at creating a few homebuyer profiles based on this principle. While a true style statement might be a phrase like "elemental power," I came up with style statements of typical homebuying behavior like "Decent DIYer" and "Righteous Nit-Picker."

With sellers, more than buyers, their selling style is not necessarily their usual, personal style of interacting with the world. We're specifically talking here about their style of thinking abo