There is a special category of news that no one will actually pay attention to, and yet is incredibly important. For example, most people will not pay attention to the bankruptcy of CIT, which likely means that thousands of small retailers and mid-sized clothing manufacturers will not be around come 2010. Nor will the vast majority of people even care that Boeing is opening a new 787 plant in South Carolina, instead of Washington, even though the reason why Boeing left its traditional home might be important to think about. Within the real estate world, the recent unveiling of the new Web site for @Properties, among the largest residential brokerage companies in Chicago, should be filed under "critical but ignored" news items. It'll be ignored because brokerages pop new Web sites pretty much every other day, and most are ho-hum affairs whose launching is impressive only to the people who worked on the Web site. It's critical because this site, more than any other ...
by Amber Taufen | Today 12:27 P.M.
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