Going with the REO flow

To Be a Broker: Q&A with Pamela Dela Cruz

Q: What is the biggest change you have made to the brokerage in the past year, and what prompted this change? How has this change impacted the bottom line, if at all? What has changed about your service offering in the past year?

We switched from working with short sales and bank-owned (REO) properties in 2008 to working only with REOs in 2009. Two years ago, we handled short-sale listings as well as REO (real estate owned) listings. In 2009, we focused only on REOs/bank-owned properties. Our business-to-business model allowed us to expand from one county to presently five counties, including: San Francisco, San Mateo, Solano, Contra Costa, and Alameda. We also gained additional REO lenders in 2009.