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Zillow moves up in Hitwise rankings

First change among top four sites in more than a year

Zillow.com moved up one position in November in rankings compiled by data aggregator Hitwise to become the second-most popular Web site in the real estate category -- the first change in the Hitwise rankings among the top four Web sites in more than a year.Listings site Realtor.com, the official site of the National Association of Realtors, remained at the top of the Hitwise Top 20 list, with a 6.45 percent share of traffic in the real estate category.Zillow.com's 3.42 percent market share helped it bump Yahoo! Real Estate, which had 3.2 percent market share, from second place to third. Brokerage ZipRealty's Web site was the fourth-most popular destination in the real estate category, Hitwise said, capturing 2.79 percent of visitors.According to previous Hitwise reports, the order of the top four real estate Web sites last changed in August 2008, when ZipRealty moved up from fifth position to fourth.Other sites moving up in the Hitwise Top 20 rankings in November included Rent.com (in ...

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