Industry NewsNews Brief

Realtor.com still No. 1

ComScore rebuts Zillow's claim to have passed longtime leader
Published on Dec 18, 2009

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by CareyBot

Zillow.com jumped the gun in claiming to have surpassed Realtor.com in November as the most visited real estate Web site on the Internet, according to the purported source of the claim, Web metrics provider comScore Inc.

Zillow's claim that it had surpassed Realtor.com was based on a non-public report issued by comScore, which recently began using a new methodology for tallying visits to Zillow.

ComScore had not yet implemented the new methodology for other top real estate Web sites in November, according to a copy of the report Zillow provided to Inman News.

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