Hacker Connect January 16 in New York
An event for and by the real estate tech community

NEW YORK -- The secret to effective online marketing is engagement with your audience, according to speakers at the Real Estate Connect conference today, who focused on using blogs, mobile applications and search-engine optimization to compete effectively in the real estate industry.There are four steps to making a blog successful (read: make money), according Jake Dobkin, founder and publisher of Gothamist.com, a network of city sites. The first is to have good content. Content is "good" when it's original, it's helpful, it links out, and it's fresh. The last is especially vital."Quality is important, but frequency is more important," Dobkin said, pointing out that Gothamist.com's New York site updates up to 30 times a day. Original means it can't be found ...