A large South Florida real estate franchise company is the first to complete its rebranding from GMAC Real Estate to Real Living, the companies announced today.

Canada-based Brookfield Residential Property Services, which operates Royal LePage and other real estate brands in Canada, picked up GMAC Home Services LLC, including its real estate brokerage operations, in a deal announced in September 2008.

A large South Florida real estate franchise company is the first to complete its rebranding from GMAC Real Estate to Real Living, the companies announced today.

Canada-based Brookfield Residential Property Services, which operates Royal LePage and other real estate brands in Canada, picked up GMAC Home Services LLC, including its real estate brokerage operations, in a deal announced in September 2008.

In November 2009, Brookfield announced a merger of GMAC Real Estate and Real Living and a rebranding to Real Living for its franchise offices — under Brookfield the company had sold off its company-owned brokerage offices, with most operating as franchise companies.

Eduardo "Eddie" San Roman, who founded First Service Realty with his wife Maria in 1984, said the company — now Real Living First Service Realty — plans to add 15 offices within the next three to five years, focusing its expansion on Broward and Palm Beach counties. Most of the company’s current offices are in Dade County, with one in Tampa and one in Broward County.

The rebranding effort has been well-received by agents, San Roman said, with more than half of the company’s agents on hand for the rebranding party.

The housing market, while it still has its troubles, has been showing some positive signs, he said, and the favorable commercial leases make it a good time to grab new office space.

We’re getting some good deals on spaces," he said. "We think this is a great time to expand because commercial leases are coming together very nicely."

Condo prices have dropped to a point that those units are now fairly attractive to buyers, too, he said, and the worst of the home-price declines may have passed. San Roman also noted that South Florida is a hot spot for sales to international buyers.

***

What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Black Friday starts now! We've got great deals on Inman Connect New York in-person and virtual tickets. Register now×
Cyber Week Sale: Get 1 year of Inman Select for $75.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription