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Trafficking real estate

Letters From the Home Front
Published on Jan 13, 2010

I'm feeling a little like a crash-test dummy today -- again. Sadly, it is a feeling that has become all too familiar. Perceptions and misconceptions, emotions run amok, too much information and misinformation, and a less than merry market are the vehicles of my battery. People -- and by people, I mean, us -- like to compare real estate agents to doctors and lawyers, to the friendly salesperson at Nordstrom and to the Starbucks barista. We are in a service industry, darn it, and if we can only provide exceptional service with a double pump of knowledge and professionalism, we will personally shine and collectively transport an industry unto the land of respect. Baloney. Those of us who are passionate about this business of helping people with a purchase slightly more significant than a double-shot latte have been known to proselytize about our higher calling. Our dream is to gain respect where we have been disrespected and to prove our value to a world that is increasingly q...

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