BrokerageIndustry News

Trafficking real estate

Letters From the Home Front
Published on Jan 13, 2010

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by CareyBot

I'm feeling a little like a crash-test dummy today -- again. Sadly, it is a feeling that has become all too familiar. Perceptions and misconceptions, emotions run amok, too much information and misinformation, and a less than merry market are the vehicles of my battery.

People -- and by people, I mean, us -- like to compare real estate agents to doctors and lawyers, to the friendly salesperson at Nordstrom and to the Starbucks barista. We are in a service industry, darn it, and if we can only provide exceptional service with a double pump of knowledge and professionalism, we will personally shine and collectively transport an industry unto the land of respect.