Industry NewsTechnology

The ‘real-place,’ real-time continuum

A real estate opportunity in place-based data

NEW YORK -- At the beginning of the Real Estate Connect conference last week, Brad Inman gave a presentation on the concept of real-time and what it might mean for the real estate industry in terms of business practices and technology. However, there were several technologies that may present an opportunity along a different dimensional axis: "real-place." Bear with me as I work this out in this week's column. There are several layers of technology and cultural trends that are coming into alignment, based on what I observed at the latest Connect. I'm going to use what I saw to flesh out my thoughts on real-place. At the very end I'll give out some ideas on how it might be useful for the real estate industry. I'm very interested in your thoughts and feedback on this as well. Feel free to contact me directly or via the comments. SEO vs. social media Social media was clearly the reach-focused marketing effort that most attendees were interested in. Interest in sea...