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Broker: ‘first line of defense’ for agents

To Be a Broker: Q-and-A with Paula Swayne
Published on Jan 21, 2010

Editor's note: The following Q-and-A interview with Paula Swayne, a broker and co-owner in California is a part of the "To Be a Broker" editorial project that highlights broker challenges and strategies for success. Click here for more info. Name: Paula SwayneYears as a broker: 14Number of sales agents who you supervise: 45Years working in the real estate industry: 14 Q: What is the biggest change you have made to the brokerage in the past year, and what prompted this change? How has this change impacted the bottom line, if at all? What has changed about your service offering in the past year? A: Our biggest change has been our approach to residential real estate sales. We have always been primarily a listing office and this has been a successful approach for us. However, with the turn in the market we have had to concentrate on the buying side of real estate as well. Thankfully, we have had newer agents who have heartily enjoyed working with buyers.Our service h...

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