Industry NewsTechnology

Real estate dodges tech bullet

Letters From the Home Front
Published on Feb 3, 2010

Steve Jobs has stuck out his tongue at me again -- figuratively speaking, of course -- and it was this little act of defiance that inspired this article. The iPad may or may not be the best thing since the takeout carton, but the one thing I know for certain is that I won't be able to use it for real estate in my market. We have a little compatibility issue, and after a year of committee meetings and product evaluations, our MLS has cast its vote yet again for the status quo. In all fairness, this is not an indictment of our national or local associations, nor is it a criticism of the hard-working men and women who serve. Rather, it is about a problem at the root of the industry. Ours is a system whose goals remain inherently at odds. On the one hand, the profitability of our associations (and yes, the traditional brokerage model) is dependent on increasing our agent numbers. And with the barriers to entry so embarrassingly low, their recruit pool is limited only by the bir...

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