Industry NewsTechnology

NAR debuts HouseLogic site

Tools for consumers could help NAR rally support for political causes

Don't miss Hacker Connect SF
Take a deep real estate technology dive, Aug 7, 2017

The National Association of Realtors has officially launched HouseLogic, a Web site that's aimed at reaching not just buyers and sellers, but consumers "throughout the life cycle of homeownership." When HouseLogic launched in Beta test mode in November, its debut was largely overshadowed by NAR's simultaneous announcement that it had formed a subsidiary company to provide a national property database for its members, Realtors Property Resource LLC (RPR). Unlike real estate search and valuation sites like Realtor.com (operated on behalf of NAR by Move Inc.), Zillow and Trulia, HouseLogic will not offer access to listings or individual properties. Instead, the site offers a collection of tools, information and advice that's geared to helping consumers "maintain, protect and increase the value of their homes," NAR said in a press release. The site also "empowers homeowners who want to get more actively engaged in shaping community life and advocate ne...