Industry News

A return to the good ol’ days

Letters From the Home Front
Published on Feb 24, 2010

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by CareyBot

It was 1997, and I returned to my dedicated cubicle in the Big Broker office with my first listing in hand. At one side of my desk were my requisite marketing trappings -- a cross-directory, a stack of postcards with some catchy call to action like "Call Me, Already!" and a box of those cute little miniature pumpkins sure to fill my farm with seasonal whimsy and inspire them to start packing.

This morning, though, business development would have to wait. I had a listing and it was time to fire the afterburners. Our office would be piling into the convoy soon enough to travel from one office listing to the next, a "caravan" essential to ensure that the lucky up-desk agent would be able to speak intelligently about each home when the sign calls starting rolling