Industry News

A return to the good ol’ days

Letters From the Home Front
Published on Feb 24, 2010

Editor's note: Inman News is exploring what the next decade may hold for real estate professionals in "2020 Re-Envision: The Future of Real Estate Brokerage," an editorial project that features a survey and related articles. Readers are invited to submit guest essays detailing their vision of the future for the real estate brokerage industry. Send your guest essay to [email protected] by Feb. 28. It was 1997, and I returned to my dedicated cubicle in the Big Broker office with my first listing in hand. At one side of my desk were my requisite marketing trappings -- a cross-directory, a stack of postcards with some catchy call to action like "Call Me, Already!" and a box of those cute little miniature pumpkins sure to fill my farm with seasonal whimsy and inspire them to start packing. This morning, though, business development would have to wait. I had a listing and it was time to fire the afterburners. Our office would be piling into the convoy soon enoug...