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The real competition in real estate

Strategies to win customers, beat rivals

Doesn't it sometimes feel like everything is new every 15 minutes? Just when you think you've got a handle on blogging, here comes microblogging and Twitter. And just when you think you're getting the hang of this tweeting thing, here comes blip.fm and foursquare. While you're wondering how foursquare is going to help you sell more houses, whoa, here comes the Apple iPad and the future of mobile and ... in all likelihood, mind-reading technology is just around the corner. It's easy to get overwhelmed in the rush of the "New." In those moments, it might help to go back to the classics. One such classic is the work of Michael Porter, an academic and corporate adviser (he is one of the founders of the Monitor consulting firm), who is often called the father of modern strategy. While he's written 18 books and numerous academic articles, some of his core insights can be gleaned from this article from Harvard Business Review: "What is strategy?" Given that my da...

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