Industry NewsTechnology

Prudential plans ‘immersive’ virtual tours

CEO: 'This is actually "Avatar" meets real estate'
Published on Mar 10, 2010

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by CareyBot

Global real estate giant Prudential Real Estate and Relocation Services has launched a collaborative, virtual research and development laboratory, the company announced at its annual convention in Austin, Texas, this week.

The venture, Prudential Real Estate Collaborative Innovation Partnership (PRECIP), will be a "collaboratory," or virtual lab "without walls," to marry the expertise of outside technology companies and the Prudential Real Estate ne