BrokerageIndustry News

Should brokers take a ‘VOW’ of privacy?

From The Real Deal
Published on Apr 12, 2010

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by CareyBot

NEW YORK CITY -- While it's true that most brokers can't read minds, with a VOW they can come pretty close.

Real estate pros say that VOWs, also known as "Virtual Office Web sites," can give agents a backstage pass to their clients' predilections. VOWs allow buyers to view an agent's listings -- and those belonging to other brokerages -- all on the same Web page.

But VOWs present serious invasion of privacy issues and as a result can be a real turn-off to homebuyers, critics say.