Industry NewsTechnology

Change happens: have a plan

Adapt to customers, new technology

There's a lot of technology for real estate out there. And, if my e-mail inbox is any indication, there's no letting up in the near future either. All day and all night, someone -- somewhere -- is making some piece of technology aimed at solving a problem, real or perceived, in the real estate industry. It's easy to get caught up in all the new and shiny things. It's easy to rush out and play with the stuff -- to become a "guru" or an "expert" or a "specialist." The recognition can be addictive, but when the niche or the technology changes, the specialist is the least likely to see it. Similarly, it's easy to get paralyzed -- to know that you "should" be using something but frankly, you're overwhelmed with all the technology you're trying to "manage" already. And each new piece just increases that feeling of being overwhelmed. Both of these reactions to new technology -- "guru-ism" and "overwhelm-ism" ...

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