Editor's note: This series details business strategies employed by a range of brokerage companies. Read previous columns in this series: "A case study in cost competition," and "@properties: It pays to be different." This column -- the first of two parts -- focuses on the business strategy in play at a small, independent real estate brokerage company. Read Part 2: "Coaching, productivity are keys to GoodLife." Earlier, I highlighted two real estate companies that are using "cost leadership" and "differentiation" business strategies, as defined by Michael Porter in his 1980 book, "Competitive Strategy: Techniques for Analyzing Industries and Competitors." The third major strategy described by Porter is focus: "This s...
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