BrokerageIndustry News

Small brokerage thinks big

6-agent firm has 3 full-time staff
Published on Apr 14, 2010

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Earlier, I highlighted two real estate companies that are using "cost leadership" and "differentiation" business strategies, as defined by Michael Porter in his 1980 book, "Competitive Strategy: Techniques for Analyzing Industries and Competitors."

The third major strategy described by Porter is focus: "This strategy is quite different from the others because it rests on the choice of a narrow competitive scope in the industry. The focuser selects a segment or group of segments in the industry and tailors its strategy to serving them to the exclusion of others."

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