Industry NewsNews Brief

Measuring social media savvy

Use socialgraphics to learn more about your customers
Published on Apr 20, 2010

Get Inman via Facebook Messenger
Our top headlines delivered once a day.
by CareyBot

Last week I had the good fortune of seeing Jeremiah Owyang of Altimeter Group at the SugarCon social customer relationship management conference. Owyang delivered a presentation on how customer behavior is changing as a result of social media.

One of the concepts presented was "socialgraphics," which appears to be a further refinement of Altimeter founding partner Charlene Li's work published in the book she co-authored with Josh Bernoff when she was still at Forrester.

Socialgraphics -- an understanding of how people are using social technologies -- may be poorly named given that there's already something out there called the "social graph" and the two are only tangentially related.

Comments