BrokerageIndustry News

Falling in love (with real estate) again

From The Real Deal

Power up your Indie Brokerage
Don't miss Indie Broker Summit SF, Aug 7, 2017

Editor's note: This article is reposted with permission by The Real Deal. Click here to view the original article. By CANDACE TAYLOR NEW YORK CITY -- Residential real estate broker Elaine Clayman has noticed a change in her buyers lately. With prices falling for the past year, buyers had seemed entirely focused on one thing: cost. How much they actually liked the apartment was less important than getting a great deal. "Liking it was not part of the equation for a while," said Clayman, a managing director at Brown Harris Stevens. "I felt like I was selling commercial real estate." But in the last few weeks, she's noticed a shift in her buyers. Suddenly, they seem willing to pay slightly more for an apartment they love. Thanks to a number of factors -- from steady sales activity to simple relief that the worst seems to be over -- buyers are allowing themselves to become emotionally attached to properties in a way they haven't since the boom, ...