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2 approaches for social media in real estate

It's not one-size-fits-all

Last week, at the BuzzRE Orange County event, I had the chance to hear two different agents who are using social media in completely different ways. Given that both agents were experiencing success with their approaches, it was a great example of how a lot of "best practices" might actually be bunk. On the one hand was Robin Milonakis, who has a very personality-focused Facebook presence. She has a wait list for Facebook friends because she's reached the 5,000-friend limit. On the other hand was Tyler Wood with his blog, the Big Bear Skinny. His blog is focused almost exclusively on real estate topics like market data for his region, foreclosure data, etc. So you've got Robin with her giant personality, chattering away on Facebook about football. And you've got Tyler Wood talking market data and real estate topics on his blog. Two totally different approaches. Two totally different social media platforms to match. The thing they both seem to share in common, ...

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