Tyler Wood is also focused on what he’s doing and why he’s doing it. Working his blog, which unlike Facebook is visible to everyone, he is concentrating on making content that will be valuable to a consumer looking to buy or sell property today.
So his audience of consumers differs from Robin’s audience. And his channel is also different: a publicly available blog.
I remember a few years ago when Gary Vaynerchuk presented at Inman Connect and told everyone to become their own media stars. His presentation was full of energy and vitality.
I also remember talking to a few people afterward who said something along the lines of, "Yeah, that was great, but I just couldn’t be like him — I don’t have that star power."
The truth is, even without an outsized personality you can create content and engagement on the Internet.
When you’re setting out to do your own social media activities, remember to think about what you’re hoping to get from it at the outset. Be more specific than, "I want more leads."
Think about what kinds of leads you want. New customers? Old customers? Referrals? Then craft an approach that best aligns your style with the interests of your audience.
Robin Milonakis and Tyler Wood serve as good examples that completely different approaches can succeed. Social media isn’t one-size-fits-all.
Gahlord Dewald is the president and janitor of Thoughtfaucet, a strategic creative services company in Burlington, Vt. He’s a frequent speaker on applying analytics and data to creative marketing endeavors.
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