Get Inman via Facebook Messenger
Our top headlines delivered once a day.
by CareyBot

There have been several different methods used to advertise home sales via an essay contest -- neighborhood fliers, church bulletins and newspaper classifieds -- but the latest example was truly a sign of the times. A man in Seaside, Ore., allegedly used the lure of a peaceful retirement and relaxing vacation time on the Oregon coast to mount an online campaign (www.win99dollarbeachhouse.com) to sell a beach cabin, according to reports.Theodore Zennie allegedly capitalized on the power of the Internet to spread the word that for $99 and a short essay of "six lines or less explaining why you wanted or needed the cottage" entrants could buy a chance to own the property free and clear. The contest drew not only cash-strapped first-time homebuyers, but also retirement folks ...