I took the call from a woman from our local Realtor association. "We need your help," she began. "Wow!" I thought. "They need my help!" Before she could explain, my thoughts had drifted, and I became increasingly puffed with pride that someone in a position of authority had fingered me as an emerging thought leader, a respected and influential business woman, or maybe just a broker of some relevance. "She tweets and writes about Lady Gaga!" she was probably thinking. "We are in a competition," she soon continued. "Our goal is to have more members than (that other Southern California) association. We only need 400 more agents to join us!" Then what, I thought. We win? It turns out that the woman at the call center was on ...
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