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Five ways to build personal brand

From Future of Real Estate Marketing
Published on May 28, 2010

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by CareyBot

Nobody likes someone who is an ego-maniac. A lot of real estate agents get a bad rap, because some agents think that to build a great personal brand, they need to talk about how great they are. This is very off-putting for many people -- especially your Gen X and Gen Y clients who are slow to trust and quick to judge anyone who calls themselves an "expert."

Personal branding -- the art of packaging and presenting yourself -- has become vital to both career and business development, especially as a real estate agent.

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