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Hitwise: Rental sites gaining ground

Real estate professionals can learn from popular search terms
Published on May 28, 2010

Popular search terms indicate that consumer interest in rentals is growing, according to a webinar presentation by Web metrics firm Experian Hitwise. The firm's data indicates that despite recent upticks in home sales, real estate-related searches fell 22 percent year-over-year in April -- the 11th straight month of year-over-year declines, the firm said. For the past 10 months, however, searches related to rentals have been increasing. In a custom real estate website category for rentals (excluding vacation rentals), searches climbed 45 percent year-over-year in April, the firm said. Heather Dougherty, the company's director of research, gave the presentation. "The rental market for houses and apartments is benefiting as a result of tightened credit markets and increased foreclosures as a housing option," Dougherty said in a blog post. Search terms also indicate rentals are gaining in popularity among those interested in real estate. When branded search words (ie. "...