At the end of April, 50 of real estate's top female leaders met in Scottsdale, Ariz., for the annual Awesome Females in Real Estate Conference (AFIRE). Here are some of the highlights from that event. 1. Quit complaining Fafie Moore of Realty Executives of Nevada believes that "good competitors make us all better." If you're losing business to the competition, it's not your competitor's fault. Instead, you need to step up your game. In terms of how to cope with today's tough market, "Either learn to like it and quit complaining, or if you don't like it, do something about it. In either event, your friends are tired of hearing about it." 2. Knowledge is priceless Pam O'Connor, the president and CEO of Leading Real Estate Companies of the World, notes that within her company, success is tied to three factors: character, competence and communication. O'Connor also drew the distinction between information and knowledge. Information is free and can reside...
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