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Win Facebook fans, mentions, likes, comments

Perspective: Learning the lingo, metrics and marketing secrets

By BRAD SELBY Editor's note: Brad Selby is head of product for Read a related guest perspective by Selby, "Take your real estate biz viral on Facebook." As a Realtor, you may want to get rigorous in optimizing your marketing efforts on Facebook to develop the largest audience. As your audience gets larger, it will naturally grow faster. The larger it is, the more incremental business you'll gain. Inside Facebook The best way to get shared beyond your immediate graph is to engage with people. This concept is pretty straightforward: Post good stuff and people will share it (by commenting on it, "Liking" it, or explicitly using the "Share" function). Comment on other people's posts, and you'll strengthen your relationship with them and start making an impression on their friends. But you could spend all day commenting and posting, and your number of fans may be not be growing as fast as it might. What can you do? One quick thing is to t...