BrokerageIndustry News

9 steps to a stickier real estate website

Give clients a reason to return
Published on Jul 26, 2010

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by CareyBot

You have a real estate website, but are your visitors staying on your site or surfing elsewhere?

When most real estate professionals post a website, they do so with the expectation that their site will attract customers for their business.

While the number of unique visitors to your site is important, an even more important statistic is "stickiness." Stickiness refers to how much time each visitor actually spends on your site.