Hacker Connect January 16 in New York
An event for and by the real estate tech community

I've had a few days to decompress from Real Estate Connect SF. After looking through my notebook, I'd like to share one of my favorite sessions. Kevin Hoffman, user experience director at Happy Cog (@kevinmhoffman), spoke during "Designing Great Experiences," which was the first session in the Digital Marketing Workshop at Connect. During the presentation, Hoffman showed screenshots of various websites from different industries. He showed some great examples of what works and what is confusing to the consumer. Happy Cog's mantra is this: "Happy Cog delivers beautiful websites that never lose sight of the human being using them." I love this. So many times in real estate we get caught up in terms and phrases that we know and understand but forg...