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Designing great Web experiences

From Future of Real Estate Marketing

I've had a few days to decompress from Real Estate Connect SF. After looking through my notebook, I'd like to share one of my favorite sessions. Kevin Hoffman, user experience director at Happy Cog (@kevinmhoffman), spoke during "Designing Great Experiences," which was the first session in the Digital Marketing Workshop at Connect. During the presentation, Hoffman showed screenshots of various websites from different industries. He showed some great examples of what works and what is confusing to the consumer. Happy Cog's mantra is this: "Happy Cog delivers beautiful websites that never lose sight of the human being using them." I love this. So many times in real estate we get caught up in terms and phrases that we know and understand but forget to take a step back to think of someone looking at the site for the first time. One of the things I really enjoyed about Kevin's presentation was that he is not in the real estate industry. He ...

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