Industry NewsNews Brief

Thank you, Joe Ferrara

Commentary: The man who brought real estate conversations online
Published on Aug 4, 2010

The real estate industry will miss you, Joe Ferrara. When the creators of Sellsius -- Joseph "Joe" G. Ferrara and Rudolph "Rudy" D. Bachraty III -- first approached Inman News back in 2005 about their plans for yet another property listing site, there were skeptics of the proposed business plan -- and the name itself. But the duo proved visionary -- in perhaps unexpected ways -- in the conversation, engagement and buzz that they created around their idea and around real estate as a whole. Their Sellsius blog, which preceded the launch of their listings portal, firmly established the pair among the pioneers in the real estate blogosphere, social Web and RE.net as we know it today. I was a beat reporter at Inman News when I first wrote about their plans in 2005, and would later turn to Ferrara as a source on a range of topics. He could be counted on to deliver educated and thoughtful insights about online ethics issues, the sharing of property data, creative marketing technique...

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