BrokerageIndustry News

Brokers get creative to attract house hunters

From The Real Deal
Published on Aug 6, 2010

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by CareyBot

Tristan Harper, a senior vice president at Prudential Douglas Elliman, is marketing a four-bedroom co-op at 320 E. 72nd St.

Two years ago, he said, selling the apartment would have been as easy as scheduling an open house, where a swarm of buyers -- many of them wealthy Wall Streeters -- would flock.

"You opened the door twice and it sold," said Harper, who is marketing the apartment with fellow Elliman broker Eric Friedberg. "Now you have to do a little more creative marketing in order to promote it to the right people."