Industry NewsTechnology

Reality check for real estate tech

Stick with what works

There's a lot of technology out there for real estate. If you're a consumer, there are sites for searching, tools for saving interesting properties, and newspaper and other local media sites for helping find a neighborhood that's a great fit. If you're a real estate professional, there are all manner of websites, from my-12-year-old-niece-made-this-with-Dreamweaver up through WordPress content management system (CMS) and Joomla sites into custom CMS platforms that are uniquely tuned to your business. Then there's all the social stuff: the social media and network sites, the social media monitoring, the monitoring of emerging social monitors, your fifth-grade hall monitor, and the analytics to go with it. Oh yes, and let's not forget all the flavors of property search to integrate, aggregate, syndicate and so on: iFrame property search, map-based plug-ins for your WordPress site, and custom Internet Data Exchange integrations and feeds. It's nearly a full-time job just to ...

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