BrokerageIndustry News

Meet the maker of Really Rotten Realty

People in Real Estate

For somebody who's in the real estate business, Bill Petrey has a website that paints agents in a decidedly unflattering light. "We believe in the 3 P's of real estate marketing: Put, Put and Pray," the site promises. "Put a sign in the yard. Put it on the MLS, and then Pray someone will come along and buy it." Or, there's this ad copy for a home with a Dallas address: "Must see to believe. Sells itself. Enchanted cottage. Won't last much longer. Blah, blah, blah." Petrey is the proprietor of ReallyRottenRealty.com, which seems to be striving for the designation of "Brokerage from Hell." But Really Rotten Realty isn't real -- it's a parody he created as an educational tool for consumers after concluding that encyclopedic, straightforward, how-to-pick-an-agent advice just doesn't sink in, he said. "I was surprised to see how much stuff you can provide for people and they still don't know how bad an agent can be," said Petrey, a...

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