As customers and businesses continue to shift the way business and communication happens from the analog world to the digital world, the barrage of software options gets even more complicated. It can be a challenge to quickly assess new technology offerings and determine how this stuff can fit into your overall business strategy. I'm going to share one of the methods I use to make sense of technology. There are lots of ways of evaluating tech tools and toys -- from the time-honored "My little brother says this is the future of computing" method to the "Let's hire a consultant to do a ground-up evaluation." The method I'm going to share is somewhere in between. Software tends to operate in a three-step process. First there needs to be data to manipulate -- a data source. Next up, the software does something with that data according to your business rules. Finally, the software presents its results to you in a user interface and a series of workflow steps....
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