BrokerageIndustry News

4 tips to win more listings

Consider using call-capture, syndication tools
Published on Aug 18, 2010

When you meet with a seller, what do you do to distinguish the services you offer from those of your competition? One of the biggest complaints that I hear repeatedly from owners of real estate companies across the country is, "We provide our agents with these amazing tools and they never discuss them with their clients." If you want to get more listings at the right price and the right commission, here are some simple steps to take that can make a substantial difference in your conversion rate. 1. What will you do to help the seller obtain the highest possible price? Virtually every seller has the same goal: to achieve the highest possible price in the shortest amount of time with the least amount of hassle. The way that you help the seller do this is by providing maximum exposure to the marketplace. The greater the exposure, the more likely you are to find the right buyer who is willing to pay the best price for the property. 2. What all companies do The o...

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