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Agents, be the source of community information

Experts share social media, tech tips

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BELLEVUE, Wash. -- Consumers want to feel part of a community before they buy a home. And agents should arm themselves with the right social media tools to provide local information, said expert panelists at Wednesday's Agent Reboot event in Seattle. "People don't look for real estate every day," said Michael McClure, CEO for Professional One Realtors. "But they will have dinner every day. They are going to do a variety of different things every day. Then one day, they are going to remember that the guy who told them something important about the community also sells real estate." McClure was one of several social media specialists presenting at the one-day marketing and technology seminar, the third leg of a national series sponsored by Inman News. Nine more Agent Reboot conferences are scheduled throughout the United States. Dale Chumbley, an agent with Prudential NW Properties in Vancouver, Wash., who credits social media for generating 40 perc...