Hacker Connect January 16 in New York
An event for and by the real estate tech community

As part of the ongoing trend of layering digital data on top of the real world, Facebook has entered the location-based services game. Until now, this space has been occupied by Foursquare (see related column: "Taking social media beyond square one"), Gowalla and a few others. Existing location-based services have tended to focus on developing a game-like user model based on personal status. Checking in can get you special status: such as "Mayor" for a particular location when using Foursquare, or Gowalla's digital souvenirs. This social-status-based gaming aspect has probably been an important and effective driver of initial user growth for these services -- who doesn't want to be "mayor" of their favorite hang-out spot? And when you don't have a l...