Industry NewsTechnology

Online ad spending forecast to hit $51.9B

Borrell: Local and targeted ads expected to fuel 2011 growth
Published on Aug 24, 2010

Watch Connect NYC 2017 Live
Tune in live as the best and brightest explain how to execute and grow your business from the main stage of Connect.

Businesses may boost spending on all forms of advertising by just 5 percent next year, but online advertising is expected to post double-digit growth, thanks to a surge in local and targeted advertising, analytics and consulting firm Borrell Associates projects.

Borrell forecasts that outlays for local online ads will grow by nearly 18 percent next year, to $16.1 billion, and that spending on targeted display ads will grow by nearly 60 percent, to $10.9 billion.

Comments