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8 ways to put ‘squeeze’ on Web leads

Marketers say it's all about putting the consumer first

Are you marketing with a complicated website? If so, it may be time to shift to something entirely different. Most real estate agents are unfamiliar with the concept of a "squeeze page" as it relates to the real estate business. Nevertheless, if you have ever purchased any product online, there's a good chance that you have come across this very common Web marketing strategy. When properly applied, squeeze pages can be a powerful way to generate high-quality Web leads. Quite simply, a squeeze page is landing page devoted to a single topic. Most squeeze pages are standalone websites with a single page. In contrast, a typical well-constructed website will normally have landing pages sprinkled throughout. Often, the goal of both squeeze pages and landing pages is to motivate the Web visitor to leave his or her contact information. Squeeze page guidelines If you would like to put this powerful tool to work either on a standalone website or integrate it into your...

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