Industry NewsOpinion

3 steps to better social media etiquette

Where to draw the line online
Published on Sep 13, 2010

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by CareyBot

We have all read inappropriate status updates from old high school friends or distant family members.

But I am always slightly surprised to read a post from a real estate agent complaining about a client or writing something derogatory regarding an open house ... especially when that agent is hosting the event!

Traditional social boundaries have changed. We are now "friends" with co-workers, supervisors and even our mortgage broker. It can be difficult to balance our personal and professional roles.

Is it appropriate for a real estate agent to engage in conversation with a client's family and friends? Or better yet, what if potential clients are evaluating an agent based on the agent's conduct on Facebook or Twitter? Professional