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E-mail marketing site redesigns

'Smart Letterhead' links to social media profiles, website

E-mail marketing company Fabusend Media today launched a redesigned website.

Fabusend offers a Smart Letterhead product that allows users to send unlimited, branded e-mails that can include up to five customized tabs (usually linking to the user’s website) or icons that link to up to five social media networks: Facebook, Twitter, YouTube, LinkedIn, and the user’s blog. The subscription cost is $138 per year.

Sean Carolan, the company’s president and CEO, said the redesign is intended to streamline the site and also addresses a concern about marketing messages that end up in prospective clients’ spam folders.

Fabusend tracks if and when marketing e-mails are opened, who opens them, and how many times the e-mails are opened. For those e-mails that have not been opened, users can automatically re-send them in plain text format with a link to the original branded message.

Users can choose from a library of templates that can be personalized with the user’s picture, logo, contact information and/or signature, according to the website. In order to use Fabusend, users install a plug-in to view a "Fabusend" button that appears next to the typical "Send" button in e-mail applications.

The Smart Letterhead product is designed to work with all major e-mail systems, including Outlook, Hotmail, Yahoo, Gmail, Outlook Express, AOL, Apple (Mac) Mail, Windows Mail, and Top Producer. Fabusend e-mails are optimized for iPhones and newer BlackBerry models such as the Storm, Bold, and Torch. The company offers a 30-day, money-back guarantee, Carolan said.

Fabusend Media was founded in 2006 and is based in Vancouver, Canada. The Smart Letterhead product launched last year.

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