Industry NewsTechnology

Yahoo Real Estate overtakes Realtor.com

Hitwise: Allies Zillow, Yahoo can claim 10% market share
Published on Sep 22, 2010

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by CareyBot

Yahoo Real Estate was the most popular real estate website in August, according to data collected by Web metrics firm Experian Hitwise, displacing Realtor.com from the No. 1 position for the first time in the list's three-year history.

Yahoo Real Estate moved into second place on the Hitwise list in May, when it captured an estimated 4.3 percent of traffic in the real estate category, compared with 6.2 percent for Realtor.com.

In August, Yahoo Real Estate boosted its market share to nearly 5.9 percent, while Realtor.com saw its share of traffic in the real estate category fall to 5.74 percent.

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