Agent

The skinny on finance for women

Book Review: 'Does This Make My Assets Look Fat?'
Published on Sep 28, 2010

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by CareyBot

As you may know, the smart/savvy woman consumer demographic holds a special place in my heart. It's how I self-identify, and this was the group I primarily served in my real estate business. I even wrote a couple of real estate guides for this group, on grounds that the informational cravings and lifestyle needs that women seek to feed in the course of buying a home are quite different than those of men.

As a result, I'm always interested in personal finance materials that are obviously targeted to women, and have found them to vary very widely when it comes to the gimmick-to-substance quotient.

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