Industry NewsTechnology

Real estate games: Serious business?

Open-house contest driven by mobile gaming platform
Published on Oct 4, 2010

Hacker Connect January 16 in New York
An event for and by the real estate tech community

Shopping for homes can be recreational.

A lot of organizing by party-planners, a little spontaneity on the part of shoppers, and games to inspire good-old-fashioned mingling may be a win-win-win combination for real estate.

That's what Homefinder.com CEO Tim Fagan found when his online listing service teamed with an Atlanta brokerage and local businesses to create a competition for a $20,000 downpayment.

The Sept. 25 "Race for the Home" event, planned and executed by gaming platform SCVNGR, essentially converted 50 open houses into a virtual game board. Competitors downloaded challenges at each location.

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