Hacker Connect January 16 in New York
An event for and by the real estate tech community

By NANCY GARCIA Shopping for homes can be recreational. A lot of organizing by party-planners, a little spontaneity on the part of shoppers, and games to inspire good-old-fashioned mingling may be a win-win-win combination for real estate. That's what Homefinder.com CEO Tim Fagan found when his online listing service teamed with an Atlanta brokerage and local businesses to create a competition for a $20,000 downpayment. The Sept. 25 "Race for the Home" event, planned and executed by gaming platform SCVNGR, essentially converted 50 open houses into a virtual game board. Competitors downloaded challenges at each location. Simple challenges included asking a question of the open-house agent, counting amenities, or snapping a photo of tea in a sunroom. After three hours, the ...